See the screenshot above for an example. Check out this example above from the first day of a campaign. This message has the exact same elements as the first example. On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. The same video content likely works well in […]

The strategies I’ll discuss in this article were developed for LinkedIn lead generation, but if your leads are on Twitter or Facebook, these strategies will still apply. If you are an entrepreneur, salesperson, consultant, coach, in other words, if you are in B2B sales or if you sell high ticket items, this LinkedIn Marketing Strategies […]

So that’s it – how I use LinkedIn for sales prospecting on social media. Although there aren’t any additional search features offered at this level, the greatest benefit of a LinkedIn Premium Business account – from a prospecting perspective – is the ability to get around the Commercial Use Limits LinkedIn puts in place on […]

To increase results at prospecting on this social media, you need to get to the right person, at the right moment, with the right communication. With all of the discussion and advice out there about curating and creating content for social media, a majority of agents are missing out on the absolute easiest way of […]

Then, when new LinkedIn users see your content, some will follow you-and your audience growth flywheel begins. As mentioned earlier, the current LinkedIn user statistics count over 766 million users. With now over 500 million members, there is no company close for monitoring this sales trigger event. There are multiple other targeting options as you […]

Even though some accounts get reinstated later, a couple of companies are never allowed to use them again. If you are looking for a resource you can share with your colleagues, Social Media Today has a great infographic with 27 tips on creating a great LinkedIn profile. I recommend that you start with a small […]